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Phodyn » Choosing the best web directory

Chosing Web Directories

With so many directories in the market today, just figuring out which one is the best can be hair pulling exercise.  Yet, your choice of web directory is so important in ensuring you execute on your website’s (or business) strategy. Here are some of the things you must take into consideration:

 
·         Check the Google Page Rank of the directory’s home page. A higher PR rank means the directory receives a large amount of Google traffic which would in turn translate to traffic for your website. Note that Google sometimes conceals the true PR of some websites to make it difficult for SEO experts to ‘game’ the Google algorithm. Steer clear of ant directory that has a PR of 0 as this could be a sign of insignificant traffic or hidden rank.
 
·         Check the Page Rank of the category you intend to list your link under. Like the home page, a higher page rank means more traffic. If one or more of your website links can qualify for more than one category in a web directory, opt for the category that has the highest traffic.
 
·         What is the cost? Some directories provide listings for free while others operate on a Paid Inclusion system where you pay an annual fee for your link to be retained. Even for those that work under a Paid Inclusion system, the rates differ. Some will charge as low $40 per year but $10-15 is probably the most realistic rate. Still, the website directory that costs more may probably be specialized and attract your preferred targeted traffic. Ultimately, you should pay based on the value proposition the directory provides to your website.
 
·         As a general rule, avoid premium or sponsored listings – This  is web directories version of the Pay-Per-Click system in use by search engines where you pay to get your links highlighted  or to appear at the top of your category. There is often very little value return from paying a hefty amount for premium or sponsored listings.
 
·         Webd directories with automatic submission are a no-no – If a directory simply accepts every website link forwarded to it, it is unlikely to offer any benefit for you. Such directories are classified as link farm and are usually blacklisted or downgraded by all major search engines. A quality directory is one where there is a review of all links submitted before they are posted.

With so many directories in the market today, just figuring out which one is the best can be hair pulling exercise.  Yet, your choice of web directory is so important in ensuring you execute on your website’s (or business) strategy. Here are some of the things you must take into consideration:

Check the age of the web directory using your favorite whois tool. The older the url, the more trusted it is by the search engines such as Google. Domains registered before 1995 are ultimately rare and have an extra layer of benefits when your website is listed in such a directory. 

Check the Google Page Rank of the directory’s home page. A higher PR rank means the directory receives a large amount of Google traffic which would in turn translate to traffic for your website. Note that Google sometimes conceals the true PR of some websites to make it difficult for SEO experts to ‘game’ the Google algorithm. Steer clear of ant directory that has a PR of 0 as this could be a sign of insignificant traffic or hidden rank.

Check the Page Rank of the category you intend to list your link under. Like the home page, a higher page rank means more traffic. If one or more of your website links can qualify for more than one category in a web directory, opt for the category that has the highest traffic.

What is the cost? Some directories provide listings for free while others operate on a Paid Inclusion system where you pay an annual fee for your link to be retained. Even for those that work under a Paid Inclusion system, the rates differ. Some will charge as low $40 per year but $10-15 is probably the most realistic rate. Still, the website directory that costs more may probably be specialized and attract your preferred targeted traffic. Ultimately, you should pay based on the value proposition the directory provides to your website.

For organic search benefits, avoid premium or sponsored listings – This  is web directories version of the Pay-Per-Click system in use by search engines where you pay to get your links highlighted or to appear at the top of your category. There is often very little value return from paying a hefty amount for premium or sponsored listings.

Web directories with automatic submission are a no-no – If a directory simply accepts every website link forwarded to it, it is unlikely to offer any benefit for you. Such directories are classified as link farm and are usually blacklisted or downgraded by all major search engines. A quality directory is one where there is a review of all links submitted before they are posted.