Web directories can be a godsend. But some mistakes during web directory submission have made what would have been an excellent tool for attracting targeted traffic to be at best ineffective and at worst a total disaster. Here are some of the major mistakes all website administrators should put every effort to steer clear of:
Choosing the wrong web directory – No two website directories will have the exact same result in directing traffic to your website. Your goal should be conduct adequate research to ensure that the directory you choose is the best for your site. Remember that a directory may draw tons of traffic for one website but direct no traffic at all to another website. Just because a directory has been effective for a particular website is not a carte blanche that it will be effective for all websites.
Choosing the wrong category – Some visitors to a web directory will simply go to the search tool and key in a key word that will bring up the websites they would be interested in. Most however will navigate and drill down to the subcategory that best reflects what they are looking for. So, if your website is in the wrong category, you will miss out on traffic from visitors that are specifically looking for your kind of product by scrolling through the categories. If you are confused by two categories that both look like the perfect match, identify the one with less records as this will mean less for competition for visitor's eyes.
Submitting your links before your page is complete – If you do that, some directory editors will reject your website. But even if they do approve it, you will be selling yourself short because an incomplete website will only repel any clients that do follow the link to your site. Everything on your website should be as ready as can be to provide accurate, logical and complete information to visitors. This also means that your website should not have any broken links.
Failure to use keywords in description – You only have so many words to describe what your website is about. Whereas, directory editors will frown upon any attempt at keyword stuffing in the description, your description will usually be approved as long as your use of keywords is tasteful and does not disrupt sentence flow. Choose one or two relevant keywords and create a description that makes sense to both readers and search engine bots.